I am a performance coach for athletes and for people in the high-performance professions (military, CEOs), helping them understand and use the mental skills of their performance. I work for the athlete or the trainer who wants to GROW, get CLEAR in her/his message and STAY FOCUSED. Some of the challenges I help resolve:

  • Why am I not getting better, growing or getting the results I want?
  • Negative thoughts, critical self-talk and not being able to find confidence.
  • Confusion of why am I as an athlete doing this (sport), managing expectations and getting clear about what it means to be an athlete.
  • Working with challenging goals, plans and strategies.
  • COMMUNICATION! With yourself, the team, the sports coach and federation.
  • Routines, self-talk plans, imagery to manages stress, enhance performance.
  • Leaving your legacy. Philosophy, identity and career as an athlete and after professional sports.
  • High-expectations management. Managing visibility, self-presentation and media and being an influencer.


If you feel like there has to be something that helps you get to the next level in your sport, business and goals, contact me gameplan@liisitoom.com. You can see some testimonials here. Let’s start, book a performance coaching session in here (opens a Calendly calendar for booking)!

I have developed LIISI TOOM GAMEPLAN TRAINING Series for High-Performers.

It includes:

  1. Gameplan CORE. Basic knowledge and awareness of psychological skills and growth and development of excellence in any field.
  2. Gameplan INTENSIVE. Real-life and customized practice of psychological performance skills via workshops or individual coaching programs.
  3. gameplan LEGACY. Going beyond you&yourself and leaving a philosophy and experience for future generations.

I have a background of working with executives, CEOs&Founders from business arena who have  high risk positions, highly educated and always striving for maximum results. I usually work with people who have high risk and high expectations for the work they do and who want to get better at managing and understanding self and using mental power to stay and grow in the game of sports. In addition to individual consultations and coaching for athletes and sports organizations I work as a lecturer of psychology for the Estonian Defense Academy. I have a diploma in Performance Coaching.

I am also a sprint kayaker and constantly working on my own skills, I value versatility and knowledge.

I am happy to start our collaboration, take contact and share your thoughts.