Trust your instincts. Act upon them. Trust your instincts. Act upon them. Trust your instincts. Act upon them. Trust your instincts. Act upon them. Trust your instincts. Act upon them. Trust your instincts. Act upon them. Trust your instincts. Act upon them. Trust your instincts. Act upon them. Trust your instincts. Act upon them. Trust your instincts. Act upon them. Trust your instincts. Act upon them. Trust your instincts. Act upon them. Trust your instincts. Act upon them. Trust your instincts. Act upon them. Trust your instincts. Act upon them. Trust your instincts. Act upon them.
I keep repeating that to myself and still there are times when I ignore it. And you know what? Most of the time the reason is that I am too lazy! The worst reason of all. I know what I should do, I don’t do it cos I am tired of doing too much using too much energy for it and then when the “thing” I did against my instincts comes out to be wrong then I feel bad cos I knew I should have done it the way I thought I should. SO Trust Your Instincts! Its better to trust it and be wrong then not trusting it and be wrong. Trust me 🙂
Note for the people working in the communication area: It is even more important for you to trust your instincts cos if you do something wrong, then it WILL be noticed. As Bill Brenbach has said ” A great campaign will make a bad product fail faster. It will get more people to know it is bad.” Any activity done by a communication manager is seen as a public activity and will be judged by it. They forgive you once, even twice but third time its a no-no and from the forth time you are back in the start.
So TRUST Y.O.U.R INSTINCTS! Then you at least have an excuse!