The difficult part of being in the communication business is that you are always measured by everything you say or send out. You are especially seen when it comes to sending press-releases, right? Well, this is the very easy place to make mistakes. And I have done quite a few. Like yesterday, when I sent a press-release with a wrong link. Gosh, it is really embarrassing, I can just hope that they, the ones who received it, understand me.

But the moral of the story:

1. don’t ever rush when you send something out!
2. check!
3. double check!!
4. if possible, triple check!!!
5. and send someone else to check as well.